Should your business use custom rigid boxes packaging?

rigid boxes packaging

Custom boxes are a stellar way to get double the mileage out of your packaging.

Not only will they protect your products, but they’ll also make your business look seriously good. While your competition uses plain brown boxes, your custom rigid boxes packaging will shine thanks to rich colors and eye-catching printed graphics.

But, as with many things, you may be asking yourself if they’re ideal for your business. After all, they’re an investment of both time and money, which can scare off plenty of businesses.

Who should be using custom boxes?

Simply put, any business that ships products and wants to stand out should be using custom boxes. They’re an extra branding opportunity that can’t be overlooked or overvalued in today’s crowded marketplace.

And their benefits don’t stop at branding, either. They build your reputation, protect your products better, and can even save you money on shipping costs. If you’re one of the following businesses, custom rigid boxes packaging can be the push that takes you from simply being the competition to becoming an outright category leader.

Online Businesses

As an online-only business, the packaging is one of the few chances to interact with your customers. Make the most of it by creating custom boxes that properly represent your brand and spur customers to keep on interacting with—and buying from you.

If you sell luxury products, your boxes should reflect that. An unboxing experience built around a front lock mailer conveys that your customer’s order is meant for them and no one else. 

And if you’re active on social media, work that into the design of your custom boxes. List your social media handles, showcase any special hashtags you use, and encourage customers to share pictures of your packaging and purchases.

Food Prep Businesses & Bakeries

What do businesses like yours want? You want your products protected and kept fresh, of course—and there are cold packs and insulation packaging for that. But what you want is for your customers to be drooling uncontrollably the moment they see your packaging.

Custom boxes can do that. Printed packaging is a wonderful way to broadcast your logo and showcase ridiculously mouth-watering pictures of your food. 

Marketing Businesses

Custom rigid boxes packaging is a top-shelf branding vehicle for promotional purposes, whether you’re building your business or a client’s. They allow you to make sure every one of your design choices reflects both the business being showcased and its goals.

Box styles can create memorable unboxing experiences. Box dimensions can be customized to fit promotional materials perfectly. And custom printing can express branding, advertise products and promote events using impressive visuals and text.
If you’re a small business just starting, an online store looking to grab attention, or in the business of branding, custom rigid boxes packaging will serve you well.