Sara Wallace: Executive Producer at SMUGGLER London


Sara Wallace Biography

Sara Wallace is an Executive Producer at SMUGGLER London, overseeing all creative output for Europe and Asia. She worked for Droga5 and Mother, producing film and live events during her four-year stay in New York. While working at Droga5, Sara produced a live event and music video for Beyoncé on behalf of the UN, a performance at the General Assembly Hall to an audience that included Michelle Obama. It’s where she earned an MTV VMA nomination and generated over £100M in charity pledges.

After returning to London, Sara produced Guinness “Sapeurs” at AMV BBDO, and it was one of the topmost awarded worlds advertising film campaigns. Before joining SMUGGLER, she started her own fashion advertising company that created work for Balmain, Julien McDonald and Refinery29. 

After joining SMUGGLER, Sara brought in new talent to the roster and furthered the development of an existing best-in -class company and body of work.

Sara Wallace Position

Executive Producer:


London, United Kingdom

Agency Producer


New York, United States

Work Experience;

Executive Producer


Apr 2018 – Oct 2018

London, United Kingdom


She produced TV, print, social and interactive campaigns for the Balmain FW18 collection that featured an entire cast of celebrity talent.

Lead Producer


May 2016 – Sep 2016

London, United Kingdom


She worked on establishing an in-house Creative Production Department. And also TV, print, digital & integrated campaigns and implementing processes, hiring freelancers, managing workflow, and overseeing all creative output across EMEA. She wrote, art directed and produced a TV spot adapted globally and set as a ‘best practice’ guide.

Executive Producer


Feb 2012 – Jan 2013

New York, United States

Full Time

She produced a live event and music video with Beyoncé on behalf of The United Nations to promote World Humanitarian Day. Commissioned the giant indoor screen ever built and projection-mapped bespoke animation Beyoncé performed with, immersing the audience into a larger than IMAX wraparound experience. She also shot live at The General Assembly, UN HQ, edited it into a music video & shared it on Thunderclap. she was nominated for an MTV Award. She. also produced PUMA TV and integrated campaigns with PUMA sponsored Athletes worldwide.

Senior Producer

Mother London

Mar 2010 – Mar 2012

New York, United States

Full Time

She carried out TV & integrated campaigns. Virgin Mobile, Revlon, Johnson & Johnson, Stella Artois. she produced a beauty TV campaign for Revlon with Kate Hudson. Shot by Peter Lindbergh. 

Senior Producer


May 2013 – Jun 2014

London, United Kingdom


She produced the Guinness ‘Sapeurs’ TV documentary, and shot in South Africa and The Republic of The Congo. Cast real Sapeurs from Congo-Brazzaville.  She’s a BTAA, D&AD, Cannes Lions, One Show, Creative Circle and Clio Grand Prix winner.

Sara Wallace Sector Experience

  • Anti-Domestic Violence, Sexual Abuse
  • Drugstores, Specialty Stores
  • Personal Wireless Communication
  • Beers, Ciders, Lagers
  • Spirits, Fortified Wines

Sara Wallace Projects;


Sara Wallace produced TV, print, social & interactive campaigns for the Balmain FW18 collection.


Sara Wallace produced a live event and music video


Sara Wallace produced film & photography shot by Peter Lindbergh


  • Film
  • Fashion
  • Art Direction
  • Producing

Sara Wallace Awards

 2020 PHNX Tribute


Sara Wallace has displayed a tremendous portfolio that makes her name reputable in her field of expertise with years of vast experience. Sara sits on the board for Rich Mix, a charity run Arts Centre and cinema in East London.