What Target Audience Look For In Your Website Design


Consumers are more informed than ever. As a result, we’ve become highly discerning and demanding consumers. We shop around for the best deals and we compare prices and quality before we decide to buy. Canada is a country with diverse cultures and languages, so it only makes sense that each province and territory would have different priorities when browsing your website. According to Statistics Canada, online spending rose by approximately one-half over this period, from $57.4 billion to $84.4 billion in 2020. 

Canadian customers look for specific things when they browse your website, such as clear call to actions, professional graphics and mobile responsiveness. Here’s what you need to know about customers before considering when you are working with a Calgary web design company

Customer Behavior When Browsing Websites

Customer behavior has been evolving rapidly recently. And with the introduction of new digital devices such as smartphones, tablets and smartwatches, consumers are more engaged with their devices than ever before. So, what do customers look for when they browse websites? To know what website users want, we have to look at their behavior.

In general, Canadians are very loyal and will spend more time on websites that provide them with a good experience. They want to find the information they need easily and quickly, whether it’s about products or services. Customers will also look to see if your company is trustworthy and reputable.

High Expectations of Performance

Speed of a website is increasingly a default expectation from consumers: being able to quickly find the information they want and being able to load a website quickly is critical. Customers don’t have time to wait; they want their question answered right away, and if it’s taking too long, they’re leaving. Sites that take longer than three seconds to load will lose visitors fast. Remember that most customers won’t wait more than 10 seconds before they leave and never come back.

Importance of Professional Design

People want to see clean lines and no clutter because that shows you care about the content on your site. They also want a site that is easy to navigate, so they can get the information they are looking for quickly. A user will decide within seconds whether or not they like your website’s design. In fact, the average dwell time for a website is less than a minute before people decide if they like the site or not. If you can’t convince visitors to stay on your site for even 60 seconds, it might be time to rethink your site’s design.

Ease of Navigation and Use

When it comes to user experience, Canadians expect easy access and navigation in order to find what they need on your site quickly and efficiently. People want a site that is logical and consistent so they don’t have to spend a lot of time figuring things out. If you’re asking for personal information or trying to persuade them to buy something, then it needs to be easy for them to fill in their information without having to struggle with forms or drop down boxes or anything else that looks confusing or hard work.

Some Helpful Statistics

  • 58% of customers expect a website to load in 2 seconds or less.
  • 47% of people will leave a website if it takes longer than 3 seconds to load.
  • 56% of users are more likely to return to a site that loads in under 2 seconds.
  • 50% of shoppers in Canada were willing to buy a product online, based solely off its appearance on the website.
  • 87% of consumers in Canada said they were likely to buy from a company with a professionally designed website
  • 66% were likely to buy from a company with an amateur website design
  • 85% of consumers in Canada would be unlikely to buy from a company with an outdated or poorly designed website.
  • Over 20% of Canadian consumers are more likely to purchase from a site which offers reviews or testimonials about their products.

Finding a Professional Calgary Web Design Company

When searching for a new website design company, how do you make sure that they are the right fit? You need to be certain they understand your business and that they will create a design that is effective in reaching your goals.

You also want to ensure that they have a team that is dedicated to your project and that they are easy to work with.

Ask the question: Does the company has experience working with businesses like yours? It benefits you greatly if the company has experience working with businesses similar to yours. They will have an understanding of your industry and its needs, allowing them to deliver a design that is more relevant and effective.