Sara Wallace, the board member of Rich Mix London


Sara Wallace is an Executive Producer at SMUGGLER London. She is responsible for all creative outputs in Europe and Asia. Sara was a Droga5 producer in New York. She also produced live events and films. While at Droga5, she produced a live concert for Beyonce and a music video. This was done for the UN. Michelle Obama was present at the General Assembly Hall performance. She was nominated for an MTV VMA and received over PS100M in charitable pledges. Sara returned to London and directed Guinness’s “Sapeurs” campaign at AMV BBDO. This was one of the world’s five most important advertising film campaigns. Before joining SMUGGLER, she founded her fashion advertising agency and produced work for Julien McDonald’s and Balmain. Sara joined SMUGGLER as a 2005 employee and has helped develop the company’s best work and bring in new talent. Rich Mix is Sara’s charity Arts Centre in East London.

Rich Mix

Rich Mix is open to all East London communities. It encourages them to create and share a culture.

They are an organization that has been in existence since 2006 and brings together the city’s most adventurous and diverse audiences to offer a stimulating, vital, and ambitious program for contemporary culture.

They are deeply rooted in the city but are open to all parts of the world. They encourage diversity in everything they do.

They cover every genre, including spoken word, spoken words, theatre, dance, talks, and talks, and talks, talks, and visual art in their exhibition and performance spaces. Independent films and blockbusters are also covered in their three-screen cinema. They encourage creativity among families, young people, and children of all walks of East London through their participation and learning programs.

Their diversity extends beyond the events they host. Their landmark building in Shoreditch is home to over 20 of the city’s most socially conscious and innovative creative businesses and charities. Rich Mix’s main board member is Sara Wallace, who is creative and skilled in her work.

All they do is based on their values:

  • Open. They are open-minded, generous, accessible, and welcoming.
  • Inclusive. They promote equality and diversity and strive to reflect and represent different perspectives and voices.
  • Collaborative. They work with artists, businesses, communities, and other international people.
  • Ambitious. They believe art and culture can bring people closer together.
  • Creative. They encourage all types of creativity.