Sara Wallace: Executive Producer At SMUGGLER London

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Sara Wallace, the Executive Producer at SMUGGLER LONDON, is known for her overseeing creative output skills, in pan Asia and Europe. With a work experience of over four years with mother and droga5 (advertising agency) in New York City, producing films, doing live events, television, and digital media. Sara’s career took a big successful turn and she gained much popularity when she produced a mega live event with none other than American Singer- Beyoncé. As it was just the starting for her she also performed for an honourable American attorney ‘Mrs. Michelle Obama’ at the general hall of assembly, United Nations. Which gave her career an additional boost after returning to London. It was the time when she was entitled to an MTV Video Music Awards (VMA) nomination and initiated over £100M in charity pledges.

After reaching back to London, Sara Wallace got chosen to work in production for the “Guinness”. Where she produced Guinness “Sapeurs” at Abbott Mead Vickers BBDO, and it was one of the topmost awarded world advertising film campaigns. Before joining SMUGGLER, she started her entrepreneurial journey and launched her very own fashion advertising company, which significantly provided her with many additional big projects, like Refinery29, and Julien McDonald.

After joining hands with SMUGGLER, Sara brought new talent to the list and expedited the development of a best-in-class company and body of work. This was the result of keen work experiences and years of hard work, and she was able to manage all that work, optimistically.

Sara’s career steps toward success!

Senior Producer at Mother London 

In the year 2010, Sara started to work as a senior producer for a company called mother London which is an independent creative company with offices in London, New York, Los Angeles, and Shanghai. Being one of the most respected, independent creative companies, Mother London sits at the heart of advertising, digital content, design, branding, and product development. Sara worked there for almost 2 years, full time

Executive Producer at Droga5

After working in Mother London, Sara became an Executive Producer for the company named Droga5, A global advertising agency with it’s headquartered in New York City and additional offices in Tokyo and London. The post of executive producer in such a big company was rewarding. The fact, Sara worked there for almost a whole year i.e from Feb 2012- to Jan 2013, and devoted her time as a full-time employee.

Abbott Mead Vickers BBDO

After 2 months of a well-being vacation in May 2013, she joined the Abbott Mead Vickers BBDO COMPANY AS Senior Producer. Being the senior producer of the third largest agency network in the world has its perks. The opportunity gave rise to working with over 85 brands, including BT, Diageo, Walkers, and Mars.  After working there s a freelancer for the next 13 months i.e till June 14. Sara left for the new upcoming opportunity.

She worked as a freelance Lead Producer for Airbnb from may 2016-september2016

She established an in-house Creative Production Department and also integrated digitally integrated campaigns, covering television media. The process of implementing the workflow included hiring freelancers, overseeing all creative output, and managing the workflow output across Europe, the Middle East, and Africa. She is a writer, directed multiple artistic film projects, and produced a huge craze among individuals for her interactive TV spot which was adapted globally and is set as a ‘best practice’ guide.

Sara Wallace’s Projects –

The general assembly hall performance for honourable Michael Obama, in united nations.

Sara Wallace and her team of professionals got the privilege to organize an extraordinary big live event project on the behalf of the United Nations. The glorious event took place in the presence of the honourable American attorney ‘Mrs. Michelle Obama’ at the general hall of assembly, UN. This big project gave her career an additional boost after returning to London.

Worked with an awarded advertising film campaign, Guinness.

After reaching back to London, Sara Wallace was chosen to work in production for the “Guinness”. Being a reputable and promising advertising film campaign, Guinness is listed among the top 5 most awarded film campaigns in advertising history.

Worked for a leading sports brand puma – 

She also produced PUMA TV and integrated campaigns with PUMA-sponsored Athletes worldwide.

BEYONCÉ & THE UN

To promote “World Humanitarian Day”, Sara produced a live event and music video with Beyoncé on behalf of The United Nations to promote. Bespeak the huge indoor screen built ever and the mapped projection-based bespoke animation. With this, Beyoncé performed connecting the audience to a larger than IMAX wraparound experience. She also shot live at The General Assembly, Producing music videos and live events for music stars, especially with the highly big names like Beyonce is not a work of an immature practitioner. The artists demand a huge rate of accuracy and perfection in everything they do. Keeping this in mind Sara Wallance along with her team managed to provide an elite experience and added limelight to the overall show. Organized for The Star-Studded video at the L. A Forum, the video for Beyonce’s popular song became a huge success.

Conclusion

Media professional, Sara Wallace has produced multiple music videos and live events with and for stars, multinational corporations, and international organizations. She is a self-made executive producer at SMUGGLER London. And is one of the most popular media producers in the advertising industry.

She carried out TV & integrated campaigns. Stella Artois, Revlon, Virgin Mobile, Johnson & Johnson. She also produced a beauty TV campaign for Revlon with Kate Hudson. Shot by Peter Lindbergh. 

Awards and Achievements

She produced the Guinness ‘Sapeurs’ TV documentary and shot it in South Africa and The Republic of The Congo. Cast real Sapeurs from Congo-Brazzaville. She’s a BTAA, D&AD, Cannes Lions, One Show, Creative Circle, and Clio Grand Prix winner, 2020 PHNX Tribute.