Social media has completely changed how businesses operate in the 21st century. Especially after the pandemic, social media has become the go-to for everything in this new normal – including promoting and advertising products and services. Businesses are now using social media as their primary medium for advertisement, and due to this, we are seeing an exponential rise in the popularity of influencer marketing.
Influencer marketing has seen dramatic growth over the past few years. In times of the pandemic, when there wasn’t much to do, many people resorted to their phones and social media and shifted their careers to become influencers. Now we see hundreds of people with thousands of followers on social networking sites – mainly Instagram and TikTok, working as full-time influencers.
But how does it benefit businesses – especially small-scale businesses? Well, influencers have become the newest and one of the most effective tools for marketing. Let Bill Schantz tell you why influencer marketing is a game-changer for your small business if you don’t know-how.
Why Influencer Marketing is a Game-Changing Solution for Small Businesses
1. Influencers Enhance Brand Awareness and Reach
Influencers on social media have a large, but very diverse following. Most people follow influencers because they are interested in the type of content they post – you can cash on this. When you pay influencers to market your product on their stories and posts, you ensure that your product will reach a greater audience. This way, even if someone has not heard about your brand, they are likely to do so after seeing it on their favorite influencer’s social media.
As per Schantz, this is particularly beneficial for small businesses because they need the most amount of brand awareness. Partnering with an influencer can increase your reach to a larger and more diverse audience – which you cannot reach through traditional means.
2. Influencers Build Trust Around your Brand
Influencer marketing is an enhanced version of celebrity endorsement, and it is built on the ideology of honesty and trust. Today, social media users follow influencers because they post relatable and trustable content. This is why influencers who share honest reviews about products gain rapid followers, and this is how the audience has built their trust around their accounts.
Hence, as a small business, if your approach an influencer to promote your product be ready to receive some honest reviews. But as Bill Schantz says, if your product is genuinely good and you reach the right influencer, you will gain a number of new customers who will be excited a – someone you know would be interested in your product, then you do have to worry. If your audience sees an influencer they trust is using your product, they are very likely to invest in it. This is why this technique is a combination of celebrity endorsements and word-of-mouth.
3. Influencer Marketing is Relatively Convenient and Cost Friendly
Budget is a huge aspect of consideration for a small business. Everything needs a budget, from production to marketing, and as a small business, you can allocate a large budget for big-scale marketing campaigns. Therefore, Schantz suggests small businesses invest in influencer marketing.
Influencer marketing is definitely not free of cost, but it is must more convent and budget-friendly. You do not have to develop teams for an entire campaign; influencers work individually and charge their fee, which is easier for small businesses to handle during a crunch.
Influencer marketing is on the rise, especially ever since Covid-19 completely shifted our world into a digital realm. If you are a small business owner, take this advice from Bill Schantz and invest in influencer marketing to give your business an instant boost and improve your reach on a small budget.