Facebook continues to be the reigning champ of social media sites as the #1 spot where friends connect and share online. More than just a meeting place for friends, Facebook has grown into a venue for businesses to market themselves through interaction with customers and self-promotion.
In this blog, you will be looking at different ways you can use Facebook business marketing.
Whether you’re a big corporation or a small local business, Facebook is a powerful marketing tool – it’s a great space to keep customers informed, develop brand identity, and broaden your reach.
Making the Most of Your Facebook Business Page
A Facebook page is a great free marketing tool for businesses. These pages let businesses identify themselves – not just through listing product offerings and services but also by sharing links, images, and posts on a customizable page to give a better sense of a business’s personality and character.
Your Facebook business marketing page is a great spot to develop your brand identity and show your human side. Facebook is where you can loosen the tie a bit – don’t be afraid to be funny.
Ultimately it would be best to consider what your key audience would want to see. Share social media images, links, videos, anything, as long as it is connected to your business and it seems like something your target audience would enjoy. Use Facebook Insights to see what resonates most with your audience.
Facebook Advertising: Classic Ads
Facebook offers its form of advertising with Facebook ads, which appear in the side columns of the Facebook site. These classic ads are referred to more specifically as Marketplace Ads. They include a headline with copy, an image, and a click-through link to a Facebook page, a Facebook app, or an outside website.
Implementing Facebook advertising into your Facebook business marketing strategy is one possible technique for increasing likes or driving website clicks.
Facebook advertising features include:
- Facebook user data demographics on age, location, education, and interests.
- The ability to set ad budgets.
- In ad testing, multiple ad versions can be run simultaneously to compare ad designs and setup.
- Built-in ad performance measurement tools.
- The ability to advertise for your particular area—great for local businesses.
Using Facebook advertising to increase your “Likes” can be very beneficial. Once users like your page, they essentially become followers of your business page, and your posts will appear on their Facebook news feed.
This results in more users interacting with you and your brand, forming relationships that may translate to conversions in the future.
Facebook Promoted Posts
Facebook Promoted Posts let Facebook page owners pay a flat rate to have their individual Facebook posts reach a certain number of users, increasing a specific post’s reach and impressions.
If a fan of yours happens to be looking at their news feed when you post your story, they are likely to see it, but even then, there is no guarantee if their news feed is swamped by other posts. That’s where Promoted Posts comes in – it ups your chances of being seen on a user’s news feed. Facebook Promoted Posts are shown to existing fans, with an added option to reach friends of fans.
Promoted Posts are easy to set up – click the button beneath any of your page posts.
While the flat rate simplifies the process, Promoted Posts lack the targeting options offered by other Facebook ads.
With the tips mentioned above, you can create an effective Facebook business marketing and ads, empower it with the benefits and run a successful business.