How To Choose The Right Packaging For Your Product


We all know that cardboard counter display boxes come in many sizes and shapes. But how can you choose the right packaging option for your product? Your packaging design and type play a critical role in the functionality of the products, just as choosing the right company to handle your business’s packaging needs. Food served in cosmetics packaging may not be beneficial for your brand or product. It can leak, ruin your artwork and be difficult to use for your customers.

Optimizing packaging design will improve product presentation, protection, and customer experience. Let’s dive deeper into the fundamentals that will help you make the right packaging decisions!

Determining your budget

You will decide what material, structure, and volume you want to use and the shipping services. Pricing custom packaging can be complicated because it is dependent on the customization options you make. We will discuss this later. Although it might seem attractive to choose the cheapest packaging option, this could harm your product’s safety and branding. It is important to remember that stronger boxes can prevent products from breaking, which will result in higher re-production costs.

You also risk losing customer satisfaction if your customer gets a defective product.

If you are looking for unique designs, add the cost of structural design services to your budget. This will ensure that your products are safe and sound in new, innovative shapes. You can be sure that your products will stay safe, and your business will save money by choosing standardized structures. You can save money on labor costs by using better-quality boxes. They are also quicker and more efficient to build.

A custom box that is more attractive and well-designed will offer a better customer experience. This will help you to stay in their minds and encourage repeat purchases.

Exploring Packaging material

You must think about your product before choosing a material for your packaging. 

Although most boxes packaging will be made of paper at least in part, each style has its benefits and is better suited for certain products. For example, your brand produces fragrant candles, and now, you need candle boxes with windows for better branding so that people can see your product. Now you need to determine a set budget for your product. 

We have listed two most common materials for boxes and their benefits and suitable applications.


If you’re looking for an economical solution for custom-made boxes, paperboard (or folding cart) is it. Paperboard packaging is gaining popularity with both retailers and product manufacturers for its many benefits. The folding carton is flexible and easy to fold, making them ideal for many products and structures.

These cartons are most popular for light products that are sold in-store. They can be printed with multiple options so you can show your brand off and make an impact on every shelf.

Consumers gravitate towards paperboard packaging. A recent study showed that 68% of consumers prefer using this material for packaging.

Cardboard corrugated

Corrugated cardboard has a durable design made of fluting, an arched paper design that sits between two lines. It is durable and the best choice for products that require extra protection.

Corrugated custom boxes provide extra cushioning for your product, crucial if you ship fragile products. This material is not only durable but also customizable. You can get different thicknesses and sizes if you need additional support for your product.

This malleable consistency makes it possible to make many different shapes for boxes that fit almost any product. You have many printing options, which allow you to add branding possibilities with high-resolution graphics printed directly on or inside your packaging. Corrugated custom boxes have the greatest benefit – they are affordable and recyclable.