Faycal Rafiq: Boutique Director in Beverly Hills, CA


Faycal Rafiq was born and raised in Casablanca. He completed his degree education in the UK, earning an MA in business management. Rafiq has also lived in France, US, and Spain. He fluently speaks French, Arabic, English, Spanish and Italian. Faycal is simply a multilingual luxury retail professional with experience in sales, marketing, business development, and operations. Faycal Rafiq has recently been selected as our brand new store in Beverly Hills. Faycal brings a wealth of knowledge and expertise in luxury retail. With this role, he has reorganized the store structure and assembled a team dedicated to bolstering the brand within the LA market. He continues to build his reputation as a top talented problem solver who enjoys promoting the store’s success and improving the overall efficiency. 

Focusing on his analytical skills and hands-on experience in several retail markets, Faycal shares proven strategies and common insight to facilitate smooth operation. It helps in meeting sales targets. 

Faycal Rafiq has also excelled in luxury fashion, jewelry market, and watches in the US, the Middle East, and Europe throughout his career. It made him a key player in large-scale SAPflagship boutique launches,  integrations,  and pop-up developments. 

Faycal combines technical acumen with an entirely collaborative management style in both big and small projects. It allows Rafiq to connect with colleagues and vendors at all levels and cultural backgrounds. He also welcomes opportunities to work under pressure and meet deadlines beyond expectations. 

Fayçal Rafiq Current Workplace

Van Cleef & Arpels

Location: Beverly Hills, 

Industry: Jewelry & Watch Retail,   Retail 

Description: Van Cleef & Arpels, headquartered in Paris, France, and established in 1896, is a jewelry company specializing in watches, engagement rings, bracelets, necklaces, and earrings.

Fayçal Rafiq Work Experience and Education


Bachelor of Science – Business Management

The University of Wolverhampton


Faycal Rafiq is a reliable professional who will open heartily to help all his clients meet their needs beyond satisfaction. He also enjoys spending time with his family and children and swimming, running, and cooking while not at work.